Success Stories

Rip Current

NWS funded research providing an evaluation of alternative graphics to represent rip current risk, based on the results of a national on-line survey and focus groups of water rescue and other professionals in coastal North Carolina.

Forecast-at-a-Glance Study

Weather forecasts have a powerful impact on humans when it comes to planning outdoor activities. This study shows how combining social science research with weather icons influenced tourism in Florida.

Impact-Based Warnings

The National Weather Service (NWS) communicates threats to partners and constituents via a product called the impact-based warning. The goal of this process is to focus on providing more information to media and emergency managers, facilitating improved public response and decision making; and meeting societal needs in the most life-threatening weather events.

Arrival of Tropical Storm Force Winds

Creating an impactful product requires a collaborative approach with our user groups. The combination of social science and meteorology grants NWS access to a more holistic approach to communicating the forecast.

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